Frequently Asked Questions

Retail & At-Home Whitening

What's the difference between your service and at-home whitening products?

Our in-house whitening services deliver better results than at-home products. A trained professional applies the gel directly to your teeth, ensuring full coverage—including close to the gumline, between teeth, and on back molars. While our at-home products are effective, they can’t match the precision and strength of our in-house treatments.

How are your services better than retail whitening kits?

We use a high quality, high concentrate gel that minimizes sensitivity while providing excellent results. Our professionals hand-paint the gel onto the teeth, ensuring optimal placement. Our in house services will always be better than at-home kits.

Should I use whitening toothpaste?

We generally advise against whitening toothpaste. The whitening agents in these pastes are low quality and only remove surface stains. Plus, people typically brush for less than two minutes. This exposure time is too short to make a real impact. Whitening toothpaste may also cause sensitivity.

Teeth Whitening & Dental Work

I just had my braces removed or dental work done. Can I whiten my teeth?

Yes! We recommend waiting at least 7 days after dental work or braces removal to avoid sensitivity.

How are your services better than retail whitening kits?

Over-the-counter whitening kits often use low quality, low concentrate gel that cause sensitivity and provide poor results. 

Should I use whitening toothpaste?

WhitenUp does not recommend whitening toothpaste. It does not provide lasting results and can often lead to sensitivity.

Common Myths & Misconceptions

"Teeth Whitening damages your teeth"

No! Teeth whitening is enamel safe and does not cause damage to the teeth.

"Teeth whitening is expensive."

Traditional dental office whitening costs $300-$800 due to added fees. Our pricing is designed to be effective and affordable.

"Teeth whitening is invasive."

Nope! It’s a simple, non-invasive process using a UV light and gel—no needles, drills, or discomfort involved.

"Teeth Whitening does not work/provide lasting results"

Since our start in 2009, we've never seen a smile we couldn't change. Our process is proven and effective with thousands of smiles to back it up!

"Some teeth can’t be whitened."

All stained teeth—natural or dental work—can be whitened. Results may vary, but everyone benefits from whitening!

"Teeth whitening only takes a single session."

 Whitening is a process! Most clients need multiple sessions to achieve their brightest shade.

Teeth Whitening Guidelines

Can I whiten my teeth if I have periodontal disease, recession, or gingivitis?

Yes! Teeth whitening is safe for most dental conditions. If you have concerns, consult your dentist first.

How soon before a wedding or event should I start whitening?

We recommend starting at least 3 months in advance for optimal results.

What’s the youngest age you recommend for whitening?

We do not whiten teeth for anyone under 14 years old.

Can I whiten my teeth if I have braces?

No, we do not perform whitening services for clients with braces.

Can I whiten my teeth if I’m pregnant?

No, we do not perform teeth whitening services on pregnant clients.

Can I eat or drink after my appointment?

Yes! You can eat or drink after your teeth whitening appointment, just avoid staining foods and beverages for 24 hours.

Can I eat or drink before my appointment?

Yes! You can eat and drink as usual, but brushing beforehand helps achieve the best results.

Teeth Whitening Sessions

What happens during a whitening session?

After a consultation, you’ll be seated at a whitening station. A professional will apply the whitening gel, and you’ll sit under a specialized light for your session time.

How long should my first visit be?

We recommend a one-hour session for best results. First-time clients should expect an additional 15-25 minutes for consultation and paperwork.

How long does a whitening appointment take?

First-time clients: 1 hour + 15-25 minutes extra
Returning clients: 1 hour + 5-10 minutes extra

Can I whiten my teeth daily?

Yes! We allow whitening for up to one hour per day with no adverse effects.

Results & Whitening Memory

What results can I expect from one session?

Everyone sees results after a session, but factors like age, stain level, and enamel thickness determine how much whiter your teeth get.

How long does it take to get my whitest smile?

It varies! Some clients need multiple sessions for maximum brightness.

How long do whitening results last?

Whitening results are permanent, but new stains can develop over time. Regular touch-ups keep your smile bright.

What is “whitening memory”?

Once old stains are removed, it’s easier to lift new stains in the future. Regular whitening maintains results with less effort!

Is it worth whitening my teeth only once?

Absolutely! Even one session will brighten your smile and kickstart the whitening memory process.

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