Where brighter smiles meet expert care
Welcome to
Our Story
WhitenUp started with a simple mission: to make professional teeth whitening easy, effective, and accessible.
Founded by dental expert Kelly Elliott and her son, Reece Welch, we combine decades of dental knowledge with a modern, spa-like experience that prioritizes comfort and results.
from our family owned locations, to our franchise opportunities, we remain committed to providing top-tier whitening services with a family-owned touch.
Meet Our Founders
William Reece Welch
- Associate in Science (AS) in Automotive Technology (2020)
- Expertise in project management and operational efficiency
Co-Owner
Reece Welch is the driving force behind WhitenUp’s expansion. Since joining in 2022, he has modernized operations, developed a scalable growth strategy, and streamlined the business. With a background in automotive technology, he brings precision, structure, and innovation to our brand.
For franchise inquiries related to operations, vendor partnerships, and scaling strategies.
Achievements:
Why Contact Reese?
Kelly Elliott
- Certified Dental Assisting Degree, UNC-Chapel Hill School of Dentistry (1993)
- Associate Degree in Dental Hygiene, Guilford Technical Community College (1996)
- Licensed Registered Dental Hygienist (NC) (1996 - Present)
- Extensive leadership roles in dental hygiene and patient care
- Volunteer for various local dental clinics in the Triad area
Co-Owner
Kelly Elliott is the visionary behind WhitenUp. With over 30 years in dentistry, she pioneered our proprietary whitening process and built a business founded on expertise and personal care. A natural entrepreneur, Kelly runs and operates our corporate locations while ensuring every client feels like family.
For franchise inquiries related to dental expertise, business growth, and client care.
Dental Achievements:
Why Contact Kelly?
Join Our Team
Passionate about making people smile? We’re always looking for talented individuals to join our growing team.
Apply Now
Find a WhitenUp Location Near You
Stop by your nearest WhitenUp location for expert teeth whitening in a comfortable, spa-like setting.
Learn more
- JAKE M.
"I love my WhitenUp membership! The unlimited sessions keep my smile looking fresh all year round.”
- SARAH L.
"The best teeth whitening experience ever! The results were instant, and the process was so comfortable."
What Our Clients Say
Contact Us
Have questions? Want to book an appointment? Reach out—we’d love to hear from you!